Founders and leadership teams hire Erica when they need a design executive who can align teams, set strategy, and drive measurable outcomes — without the cost or commitment of a full-time hire. She's directed the design strategy behind platforms serving 120M+ users, led the teams that delivered $100M+ revenue products, and built the orgs that made it all possible across fantasy sports, gaming, and sports betting.
"I build products, teams, and strategies that move at the pace and emotion of sports — driving measurable business impact while creating experiences that deepen fandom and bring new audiences into the game."
A concentrated engagement for teams that need to move quickly. Ideal for design audits, strategy sprints, or unblocking a product decision with clear executive-level perspective.
A fractional leadership role where Erica joins your team part-time — aligning design with business goals, leading your design function, and building toward long-term momentum.
Erica Loh Jones is a design executive and strategist who has spent 20+ years leading teams that build products people love. As Head of Product Design at Yahoo Sports and Yahoo Fantasy, she directed the design strategy for a platform serving 120M+ daily active users — leading the global org that shipped fantasy sports, sports betting, live game experiences, and daily fantasy products generating $100M+ in annual revenue. She set vision, built teams, drove cross-functional alignment, and created the conditions for her designers to do their best work. Through ELJ All Day, she brings that same executive clarity to founders and leadership teams who need strategic direction and product momentum — now.
Erica also offers free coaching sessions to designers navigating career growth, transitions, or breaking into the industry. She's mentored through Built By Girls and believes expanding access to design leadership is part of the job. Book a free session →
Erica Loh Jones is one of those rare people in product and design who doesn't just build, she elevates. What she brought to the table wasn't just great design leadership, it was also game-changing strategy rooted in empathy, user engagement, data, and real results. Erica created a space where cross-functional teams were able to thrive. Her leadership made every team better, every product sharper, and every meeting more thoughtful. She led with purpose and clarity, building a connected design vision across fantasy sports, betting, and a long list of utility products that reached millions of users. But the best characteristic that really stands out about Erica is how she leads people. She's the kind of person who makes teams feel more connected and heard. She builds culture in the same way she builds products: with CARE, intention, and a long-term view. If you're looking to raise the bar for your users, your team, or your entire product, Erica Loh Jones is exactly who you want by your side.
Every so often, you encounter a leader whose impact on a team's culture is so profound it's genuinely remarkable — one person who somehow shifts how an entire organization feels, communicates, and shows up for one another. Erica is one of those rare people, a culture champion in the truest, most powerful sense of the phrase. She has this incredible gift for fostering respect and collaboration: people feel genuinely heard, and somehow even the hardest conversations end with the team more connected than when they started. She lifts up everyone around her — always willing to lend time or support, championing junior team members, following up with care when something feels unresolved. Her presence made our entire organization warmer, braver, and more creatively alive. What makes Erica singular is that she leads with the same generosity outside of work — mentoring early-career designers and serving on boards focused on equity and access. She doesn't just build great products; she builds people, and she makes everything around her better simply by being part of it.
I had the privilege of working under Erica at Yahoo Sports, and she is truly one of the kindest and most inspiring leaders I've had the chance to work with. She originally hired me, gave me the opportunity to grow, and later promoted me into management — a step in my career I'll always be grateful for. What stood out most about Erica was the safe and supportive environment she created for the team. She encouraged us to learn, take risks, and even make mistakes, while always ensuring we felt happy, connected, and positive. The trust she built with the team made it easy for everyone to bring their full selves to work and know they would be heard. Erica is the kind of leader people want to work for — compassionate, empowering, and deeply invested in her team's success. Beyond her leadership skills, she is also a strong advocate for diversity, women's sports, and proudly representing her identity as an Asian American leader. I feel incredibly lucky to have worked with Erica, and I know any team would thrive under her guidance.
Working with Erica at Yahoo Sports was a real joy. She brought a steady, thoughtful presence to the leadership team and was a deeply positive force for the design organization. Erica led the product design team with clarity, empathy, and a strong sense of partnership — always focused on empowering her team while staying tightly aligned with product and engineering. She has a high EQ and a natural ability to coach designers through challenges, helping them grow into more impactful and confident contributors. Erica also forged strong, shorthand-style relationships across functions, often spotting and smoothing out roadblocks before they could slow the team down. That work contributed meaningfully to a period of record highs for our products, including users, drafted teams, and revenue across Yahoo Sports and Yahoo Fantasy. Any organization would be lucky to have Erica's leadership and presence.
When I began my career at Yahoo, Erica was the primary reason I accepted the role. From the very beginning, she stood out as a strong, thoughtful leader — someone deeply committed to elevating not just the quality of design, but the caliber of product thinking across the team. Erica has the keen ability to bring clarity and direction to complex situations that often led to my personal and team growth. She was always someone I could rely on to provide grounded perspective and actionable guidance, whether it was a strategic influence in product shift or a challenging cross-functional initiative. I loved working with Erica and cannot wait for our paths to cross again.
Working with Erica has been one of the most affirming leadership experiences of my career. She leads with deep empathy, celebrates her team relentlessly, and creates space for everyone to grow and thrive. Her passion for users is contagious and you see it in every decision, every detail, and every experience her team delivers.
Erica is one of those rare, one-of-a-kind leaders who makes everyone around her better. She grew me into the designer I am today during our time at Yahoo Sports with her supportive management style, endless encouragement, and sharp creative instincts. Under her leadership, the team and the product absolutely flourished — becoming one of the most beloved destinations for sports and fantasy fans. But beyond her design brilliance, Erica just radiates good energy. She creates a culture of joy, support, and real growth, and she somehow makes the hard work feel fun. She's been a mentor, a muse, and a dear friend for many years, and I miss her leadership every single day. Anyone who gets to work with her is seriously lucky!
I had the pleasure of working with Erica Loh Jones at Yahoo, where she led the product design team with a clear, strategic vision and deep commitment to the user. She built and scaled a high-performing design organization while shaping a thoughtful, connected design strategy across fantasy, DFS, betting, and sports utility. Her user-first, data-driven approach consistently delivered strong outcomes — especially in key areas like draft and gaming. Our collaboration was seamless thanks to her focus on cross-functional alignment and her ability to lead with both empathy and clarity. She made a lasting impact on both the product and the team.
I'm incredibly grateful to have had Erica as a mentor during my design journey. She gave me thoughtful, detailed feedback on my portfolio and was always so patient throughout the process. Erica shared a lot about how hiring managers look at portfolios, which completely changed the way I approach presenting my work. Her guidance was both inspiring and practical, and it made a real difference during my job search. I'm truly thankful for her support — it had a lasting impact on my growth as a designer.
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