Executive Product Design Leadership

Design that
moves the
whole game.

Founders and leadership teams hire Erica when they need a design executive who can align teams, set strategy, and drive measurable outcomes — without the cost or commitment of a full-time hire. She's directed the design strategy behind platforms serving 120M+ users, led the teams that delivered $100M+ revenue products, and built the orgs that made it all possible across fantasy sports, gaming, and sports betting.

"I build products, teams, and strategies that move at the pace and emotion of sports — driving measurable business impact while creating experiences that deepen fandom and bring new audiences into the game."

120M
Daily active users on Yahoo Sports & Fantasy
$100M+
Revenue driven through design strategy
444%
BetMGM referral growth YOY
15+
Industry awards across fantasy, sports & betting
Now accepting clients. Sprint and Embedded engagements available now.
Executive Product Design Leadership
Strategy & Vision
Fantasy Sports
Women's Sports
Sports Betting
Team Alignment
Product Momentum
Erica Loh Jones
Executive Product Design Leadership
Strategy & Vision
Fantasy Sports
Women's Sports
Sports Betting
Team Alignment
Product Momentum
Erica Loh Jones
ServicesTwo ways to work together
How we work together.
01 / Sprint
Sprint
Fast. Focused. Decisive.

A concentrated engagement for teams that need to move quickly. Ideal for design audits, strategy sprints, or unblocking a product decision with clear executive-level perspective.


Design audit & recommendations
Strategy workshop facilitation
Product decision support
2–4 week engagement
02 / Embedded
Embedded
Integrated. Ongoing. Strategic.

A fractional leadership role where Erica joins your team part-time — aligning design with business goals, leading your design function, and building toward long-term momentum.


Fractional Head of Design
Team leadership & mentorship
Cross-functional alignment
3–6 month minimum
Selected WorkProducts that performed
The work.
NDA — image withheld
Stealth / NDA0-to-1
Stealth Fantasy Sports Platform

Building a next-generation fantasy sports platform from the ground up, defining the product vision, roadmap strategy, and end-to-end fan experience ahead of launch. Applying deep fantasy sports and fan engagement expertise across gameplay systems, monetization, and organizational alignment, while directing cross-functional collaboration across product, design, engineering, brand, and external agency partners to create a more social, intuitive, and accessible fantasy experience for modern fans.

Yahoo Fantasy Sports Redesign
Award WinnerFantasy Sports
Yahoo Fantasy Redesign

Reimagined the end-to-end experience for Yahoo Fantasy, the #2 fantasy sports platform, through a comprehensive product redesign focused on growth, retention, and modern fan behaviors - driving 2x new user growth, a 15% retention increase, and a 20% lift in revenue, and earning a Shortlist Finalist recognition for Best App or Mobile Experience at the Hashtag Sports Awards 2025.

Yahoo Sportsbook x BetMGM
Award WinnerSports Betting
Yahoo Sportsbook × BetMGM

Headed the 0–1 design strategy for Yahoo Sportsbook in partnership with BetMGM, building a responsible and user-first betting experience during a period of rapid growth. Directed the betting UX team behind a Hashtag Sports award-winning partnership that generated a 444% YOY increase in BetMGM referrals, while also contributing to the scale of Yahoo Daily Fantasy to $100M in annual fees and more than 1M users.

NFL Live on Yahoo Sports
Live SportsNFL
NFL Live on Yahoo Sports

Led the product and design vision for Yahoo's live NFL streaming experience during Verizon's 5G transformation. The work brought together live games, fantasy data, real-time scoring, and editorial into a unified fan experience that positioned Yahoo early in the future of connected sports viewing.

Draft Together
Award WinnerCo-viewing
Draft Together

Created a co-viewing fantasy draft experience designed to keep fans connected during the COVID sports shutdown. Guided the concept from idea to launch, resulting in a Hashtag Sports Shortlist recognition for Best New Fan Experience.

Yahoo Sports Draft Reactions
Award WinnerNFL Draft
Yahoo Sports Draft Reactions

Built a real-time social reaction experience around live NFL Draft coverage that deepened engagement and conversation among fans. The product delivered +20% session length, +391% video views, +$7M incremental revenue, and +81% booked sales YOY, earning Best in Sports at the 17th Annual Shorty Awards.

Yahoo Fantasy Plus
MonetizationFantasy Sports
Yahoo Fantasy Plus

Introduced Yahoo Fantasy's premium subscription experience by defining the UX, feature packaging, and upgrade journey for Fantasy Plus. The offering created a new recurring revenue stream while converting highly engaged free users into paying subscribers.

Yahoo Sports Discussions
CommunitySports
Yahoo Sports Discussions

Transformed Yahoo Sports into a community-driven fan platform through live game discussions and social interaction features. The experience created deeper fan connection around key sports moments and increased overall engagement.

Yahoo DFS Quick Match
Award WinnerDaily Fantasy
Yahoo DFS Quick Match

Partnered with product, design, and engineering to launch a new daily fantasy mode that quickly gained traction with fans. The experience grew Yahoo Daily Fantasy to more than 1M users and $100M in annual fees, earning FSTA Innovator of the Year recognition.

About EricaDesigner. Strategist. Leader.
Meet Erica.
Erica Loh Jones
Experience
2024–now
Founder & Principal
ELJ All Day
2019–2024
Head of Product Design
Yahoo Sports & Yahoo Fantasy
2016–2019
Senior Design Manager
Yahoo Sports & Yahoo Fantasy
2013–2016
Senior Product Designer
Yahoo Fantasy Sports
Boards
Active
Board Member
Oakland Girls Softball League
Active
Belonging Chair
WISE SF Bay Area (Women in Sports and Events)
Education & Training
2026
Leadership Academy for Women in Sports
Cal Berkeley Haas School of Business
2024
Executive Leadership Training for AANHPI
LEAP Exceeds
2004
BFA, Graphic Design
California College of the Arts

Erica Loh Jones is a design executive and strategist who has spent 20+ years leading teams that build products people love. As Head of Product Design at Yahoo Sports and Yahoo Fantasy, she directed the design strategy for a platform serving 120M+ daily active users — leading the global org that shipped fantasy sports, sports betting, live game experiences, and daily fantasy products generating $100M+ in annual revenue. She set vision, built teams, drove cross-functional alignment, and created the conditions for her designers to do their best work. Through ELJ All Day, she brings that same executive clarity to founders and leadership teams who need strategic direction and product momentum — now.

Erica also offers free coaching sessions to designers navigating career growth, transitions, or breaking into the industry. She's mentored through Built By Girls and believes expanding access to design leadership is part of the job. Book a free session →

Domain expertise
Fantasy Sports Sports Betting Women's Sports Daily Fantasy Sports Live Sports Products Gaming & Media Design Systems 0-to-1 Products Team Leadership Cross-functional Alignment AI-powered Products Inclusive Design Sports Tech Sports Editorial
Awards & recognition
2026FSGA Best Product Experience (Operator) — Yahoo Fantasy SportsFSGA
2025Winner — Best in Sports, 17th Annual Shorty Awards (Draft Reactions)Shorty Awards
2025Hashtag Sports Award Nominee — Yahoo Fantasy App RedesignHashtag Sports
2024Shortlist — Best App/Mobile Experience (Yahoo Fantasy App)Hashtag Sports
2022Winner — Best in Fantasy Sports (Yahoo Fantasy App)Hashtag Sports
2022Shortlist — Best New Fan Experience (Draft Together)Hashtag Sports
2021Winner — Most Engaging Sports Betting Partnership (Yahoo + BetMGM)Hashtag Sports
2021Shortlist — Best Engagement for Good (Voting Playbook)Hashtag Sports
2018Innovator of the Year — Daily Fantasy Quick Match (Yahoo Fantasy Sports)FSTA
2018Fantasy Business of the Year (Yahoo Fantasy Sports)FSTA
2018Best Fantasy Commissioner (Yahoo Fantasy Sports)FSTA
2018Best App (Yahoo Fantasy Sports)FSTA
2024Gen X Asian Retrospective — Hyphen MagazineMOCA
2021Homies Empowerment Solidarity AwardHomies
2012Best of the Rest — Hyphen MagazineCoverJunkie
Speaking & thought leadership
2026
Positive Coaching Alliance
Youth Sports Summit — Moderator
2025
Girls Inc. WISE Panel
Sports and Leadership
2024
Yahoo Fireside Series
Host with Yahoo CFO Monica Mijaleski
2023
Yahoo ERG Summit
Leadership & Culture Conversations
2023
Women in Tech
Inclusive Leadership Panel
2023
Design Leadership Panel
Inclusive Hiring
2022
myGwork Global
LGBTQIA+ Leadership Panel
2022
Gold House Speaker Series
With author Yoon Choi
2016
SF Design Week
Inclusive Design Leadership Panel
Podcast features
She Got Next ↗
Women in Sports — 2025
B!tches B Balling ↗
Fantasy Basketball S1 E12 — 2025
Optimal Workshop
Design Leadership — 2025
The Difference
Kei Design Studio — 2025
What people say
"

Erica Loh Jones is one of those rare people in product and design who doesn't just build, she elevates. What she brought to the table wasn't just great design leadership, it was also game-changing strategy rooted in empathy, user engagement, data, and real results. Erica created a space where cross-functional teams were able to thrive. Her leadership made every team better, every product sharper, and every meeting more thoughtful. She led with purpose and clarity, building a connected design vision across fantasy sports, betting, and a long list of utility products that reached millions of users. But the best characteristic that really stands out about Erica is how she leads people. She's the kind of person who makes teams feel more connected and heard. She builds culture in the same way she builds products: with CARE, intention, and a long-term view. If you're looking to raise the bar for your users, your team, or your entire product, Erica Loh Jones is exactly who you want by your side.

Jordan Paulson
Jordan Paulson
Senior Product Manager, Yahoo Fantasy Sports
"

Every so often, you encounter a leader whose impact on a team's culture is so profound it's genuinely remarkable — one person who somehow shifts how an entire organization feels, communicates, and shows up for one another. Erica is one of those rare people, a culture champion in the truest, most powerful sense of the phrase. She has this incredible gift for fostering respect and collaboration: people feel genuinely heard, and somehow even the hardest conversations end with the team more connected than when they started. She lifts up everyone around her — always willing to lend time or support, championing junior team members, following up with care when something feels unresolved. Her presence made our entire organization warmer, braver, and more creatively alive. What makes Erica singular is that she leads with the same generosity outside of work — mentoring early-career designers and serving on boards focused on equity and access. She doesn't just build great products; she builds people, and she makes everything around her better simply by being part of it.

Mike Reithmeier
Mike Reithmeier
Strategic Program Director, McKenna Institute
"

I had the privilege of working under Erica at Yahoo Sports, and she is truly one of the kindest and most inspiring leaders I've had the chance to work with. She originally hired me, gave me the opportunity to grow, and later promoted me into management — a step in my career I'll always be grateful for. What stood out most about Erica was the safe and supportive environment she created for the team. She encouraged us to learn, take risks, and even make mistakes, while always ensuring we felt happy, connected, and positive. The trust she built with the team made it easy for everyone to bring their full selves to work and know they would be heard. Erica is the kind of leader people want to work for — compassionate, empowering, and deeply invested in her team's success. Beyond her leadership skills, she is also a strong advocate for diversity, women's sports, and proudly representing her identity as an Asian American leader. I feel incredibly lucky to have worked with Erica, and I know any team would thrive under her guidance.

Victor Xie
Victor Xie
Principal Product Designer, ESPN | Creator of Did You Eat Yet?
"

Working with Erica at Yahoo Sports was a real joy. She brought a steady, thoughtful presence to the leadership team and was a deeply positive force for the design organization. Erica led the product design team with clarity, empathy, and a strong sense of partnership — always focused on empowering her team while staying tightly aligned with product and engineering. She has a high EQ and a natural ability to coach designers through challenges, helping them grow into more impactful and confident contributors. Erica also forged strong, shorthand-style relationships across functions, often spotting and smoothing out roadblocks before they could slow the team down. That work contributed meaningfully to a period of record highs for our products, including users, drafted teams, and revenue across Yahoo Sports and Yahoo Fantasy. Any organization would be lucky to have Erica's leadership and presence.

Sushant Sund
Sushant Sund
Product Design Leader, Spare — Former Yahoo Sports
"

When I began my career at Yahoo, Erica was the primary reason I accepted the role. From the very beginning, she stood out as a strong, thoughtful leader — someone deeply committed to elevating not just the quality of design, but the caliber of product thinking across the team. Erica has the keen ability to bring clarity and direction to complex situations that often led to my personal and team growth. She was always someone I could rely on to provide grounded perspective and actionable guidance, whether it was a strategic influence in product shift or a challenging cross-functional initiative. I loved working with Erica and cannot wait for our paths to cross again.

Melissa Bronson-Tramel
Melissa Bronson-Tramel
Product Manager, eBay
"

Working with Erica has been one of the most affirming leadership experiences of my career. She leads with deep empathy, celebrates her team relentlessly, and creates space for everyone to grow and thrive. Her passion for users is contagious and you see it in every decision, every detail, and every experience her team delivers.

Chris Chernoff
Chris Chernoff
Product Designer, Apple
"

Erica is one of those rare, one-of-a-kind leaders who makes everyone around her better. She grew me into the designer I am today during our time at Yahoo Sports with her supportive management style, endless encouragement, and sharp creative instincts. Under her leadership, the team and the product absolutely flourished — becoming one of the most beloved destinations for sports and fantasy fans. But beyond her design brilliance, Erica just radiates good energy. She creates a culture of joy, support, and real growth, and she somehow makes the hard work feel fun. She's been a mentor, a muse, and a dear friend for many years, and I miss her leadership every single day. Anyone who gets to work with her is seriously lucky!

Talia Knobel
Talia Knobel
Staff Product Designer, DoorDash
"

I had the pleasure of working with Erica Loh Jones at Yahoo, where she led the product design team with a clear, strategic vision and deep commitment to the user. She built and scaled a high-performing design organization while shaping a thoughtful, connected design strategy across fantasy, DFS, betting, and sports utility. Her user-first, data-driven approach consistently delivered strong outcomes — especially in key areas like draft and gaming. Our collaboration was seamless thanks to her focus on cross-functional alignment and her ability to lead with both empathy and clarity. She made a lasting impact on both the product and the team.

Ryan Richey
Ryan Richey
Project Manager, Fliff
"

I'm incredibly grateful to have had Erica as a mentor during my design journey. She gave me thoughtful, detailed feedback on my portfolio and was always so patient throughout the process. Erica shared a lot about how hiring managers look at portfolios, which completely changed the way I approach presenting my work. Her guidance was both inspiring and practical, and it made a real difference during my job search. I'm truly thankful for her support — it had a lasting impact on my growth as a designer.

Yiwen Yu
Yiwen Yu
Product Designer, American Airlines

Let's build something great.

Whether you need a rapid strategy sprint or an embedded design leader — let's find the right fit. Book a 30-minute intro call and let's talk.

Book a call
Based in
Oakland, CA — Available worldwide
Availability
Now accepting new engagements
Engagement types
Sprint / Embedded
Expertise
Fantasy sports, betting, women's sports, gaming, media